Machine Conversations
Have you ever heard machines talk to one another?
The world leader in elevators, KONE, had together with IBM Watson IoT created an AI-driven monitoring and control system powerful enough to monitor and predict wear & tear and repair needs of a million elevators in real-time.
Nobody had ever translated machine-to-machine conversations into audible, intelligible and shareable conversations. Until now. We devised a way to tap into the real-time data feed between KONE elevators and the IBM Watson IoT cloud. By crafting over 500 variable-bound lines of copy, calls and responses — we made it possible for the world to hear how elevators speak their minds. The real-time conversations could be heard — and seen — live, and played back using automatically picked discussion highlights.
Within days of its launch, Machine Conversations became a pop-culture phenomenon with consumers, the media and the industry joining the storytelling with phrases from films and entertainment.
In only five weeks we reached 327 million listeners and viewers — with e.g. over 350 media articles ranging from USA Today to Forbes to Quartz to Financial Times to BoingBoing and even the World Economic Forum. Earning KONE exposure worth over 3 000 000 EUR/USD in online advertising space.
Toimisto: Hasan & Partners Oy
Sijainti: Helsinki
Toimiston kotisivu: http://hasanpartners.fi
Asiakas: KONE
Asiakkaan toimiala: Teknologia: Teollinen valmistus ja teknologiapalvelut
Vuosi: 2017
Työn saamat palkinnot:
Kansainvälisesti palkittu
Epica, Gold
Golden Hammer, Gold
"“Superskillsin tuoma apu ja ajansäästö toimistohaussa oli korvaamaton. Palvelun hyötyä on vaikea ymmärtää ennen kun sitä on itse kokeillut. Toimitusjohtajana minulla ei ole aikaa selvittää ja kilpailuttaa eri alojen toimittajia. Nyt löysimme vaihtoehtoiset toimittajat nopeasti ja saimme kilpailutuksen ja toimistovalinnan vietyä läpi reilussa viikossa, kun siihen tavallisesti olisi kulunut useita viikkoja."
— Jari Vuorinen, CEO, Saxo Oy